Pure Salmon Global

Sustainability

The Pure Salmon Technology vision statement declares that we take leadership in the global aquaculture industry, being the preferred life-time partner, attracting and developing the best talents and ensure sustainability.

The Environment and climate

In Pure Salmon Technology we work in line with the precautionary principle, where measures shall be taken to continuously minimize greenhouse gas emissions and local pollution, the use of harmful chemicals, pesticides, and to ensure sustainable resource extraction and management of water, oceans, forest and land, and the conservation of biodiversity. Any negative impact on the environment shall be reduced throughout the value chain.

National and international environmental legislation and regulations shall be respected, and relevant discharge permits obtained.

Animal welfare shall be respected and In Pure Salmon Technology we work daily to ensure the best possible fish health and welfare. Measures shall always be taken to minimize negative impact on the welfare of livestock and working animals.

We are in the early stages of collecting data and establishing the framework for reporting on Greenhouse gass emissions from all our operations. In 2024 we will continue to build a sustainable business culture in the company and make our strategic goals for 2030 measurable.

Transparency, people, and social responsibility

The Policy for responsible business conduct in Pure Salmon Technology states that all our employees shall respects people, society, and the environment. Our employees shall conduct due diligence for responsible business conduct. This involves conducting risk assessments to identify potential negative impact on people, society, and the environment and to prevent, reduce, and stop such impact.

We expect our suppliers and partners to adhere to our Policy Guidelines for Suppliers.

These policies, together with our Code of Conduct, covers fundamental requirements on human rights, labour rights, anti-corruption measures, animal and fish welfare, and the environment and are based on the UN’s fundamental human rights and the ILO’s labour standards.

Due Diligence Assessment

Our Pure Salmon Technology Policy Guidelines for Suppliers sets out our approach to due diligence assessments, which is a risk-based approach to respecting and safeguarding people, society, and the environment within our own organization and throughout the supply chain.

Due Diligence assessments are considered as the international gold standard for good social responsibility. This is built on the UN Guiding Principles on Business and Human Rights and OECD Due Diligence Guidance for Responsible Business Conduct.

The method involves six steps (see illustration) where we are continuously conducting risk surveys of negative impacts on humans, animals, society, and the environment. If we discover any risks we must stop, prevent, and reduce negative impact/damage.

Picture from : OECD Due Diligence Guidance for Responsible Business Conduct

Ethical Trade Norway

Pure Salmon has been a member of Ethical Trade Norway since January 2023. Ethical Trade Norway is a member organization and a resource center for sustainable trade. The purpose is to promote responsible business practices in supply chains so that trade contributes to safeguarding human and employee rights, society, and the environment.

We will report every year to Ethical Trade Norway on our work relating to transparency and sustainability.

Our first report :
– English version
– Norwegian version

Do you have any questions on the Norwegian Transparency Act?

You are very welcome to contact us at postnorway@puresalmontech.com if you have questions relating to how we work on sustainability or transparency.

Quality

To us in Pure Salmon Technology, quality means that our products and services meet or exceed our stakeholders demands and are delivered on time and agreed cost. To achieve this, we have:
  • A quality strategy integrated in all other corporate strategies
A staff of competent, responsible, and motivated employees
  • A management making action plans for all the different functions
  • A robust operating system keeping everything on track
  • A culture and system of continuous improvement and risk management
  • A research, development, and innovation department supporting the entire company
  • A transparent quality management system (QMS) describing all processes and all individual responsibilities.
Training of our employees in quality improvements in our own Aquaculture Academy Pure Salmon Technology has a roadmap to be ISO 9001 certified within 2024.

HSE

In Pure Salmon Technology we are dedicated to our employee’s safety, our workplace, and the environment. Our clear ambition is no personal injuries at work, a safe and inclusive workplace, and to minimise our environmental footprint. This strategy is valid for our own employees as well as employees of our subcontractors. Pure Salmon Technology personnel shall abide to the HSE plan on sites where we operate and be positive ambassadors of high-quality HSE, so that HSE shall be a competitive advantage to Pure Salmon Technology. We aim to reach this goal through systematically working on reducing risk, targeted improvement, and training of our employees.

 

The company’s commitment and our responsibilities are clear from our owners and our management teams. HSE issues are at the forefront of all agendas. A close cooperation in Working Environment Committee (WEC) and with the Workers Safety Service (WSS) is fundamental to the Pure Salmon Technology management. WEC and the WSS will be involved in matters of strategic importance that will affect the working environment.

Xavier Govare

Chairman, Pure Salmon France

"Over 30 years of experience in the food industry, including 15 years as Chairman and CEO of Labeyrie Fine Foods (LFF) Group."

  • Over 30 years of experience in the food industry, including 15 years as Chairman and CEO of Labeyrie Fine Foods (LFF) Group.
  • Chairman and CEO of the Labeyrie Fine Foods Group since 2002, Chief Executive Officer since 2000, and Sales and Marketing Director from 1989 to 1999. Significant shareholder of the LFF Group since 1999.
  • Business leader who led the creation, in 27 years, of Labeyrie Fine Foods, a well-recognised food group, through aggressive organic growth policies, as well as 12 acquisitions and creation of synergies:
  • Turnover increased from EUR 30M in 1989 to EUR 1.1 Billion in 2016
  • EBITDA X 30 in 25 years
  • Expert in strategic vision, marketing strategy, brand development, private label, sales strategy, product innovation, as well as in P&L, and Working Capital & Investment management.
  • Excellent knowledge of European markets, of food customers and consumers in supermarkets, in food service distribution, and in specialised channels.
  • Great knowledge of the industrial food sector with more than 20 factories under management.
  • Expert in bank financing and high-yield debt raising.
  • Experiences with 3 types of shareholders: Listed company (France and Iceland), Company under LBO (3 different sponsors), Private company (foreign shareholders).

LFF Group’s main companies: Lyons Seafoods, Farne of Scotland, Labeyrie, King Cuisine, Père Olive, Blini, Le traiteur Grec, Delpierre, Labeyrie Traiteur Frozen, Salé Sucré.

Track Record: 

  • Building of a benchmark food group in Europe with the vision of being the leader of Pleasure and Trendy Food sector.
  • Turned around a loss making company in 1989 into a solidly and continuously profitable company for the last 25 years since then.
  • Internationalization of the LFF Group. Exclusively French until 2000, LFF is today international with 45% of turnover originated outside of France.
  • Business diversification: smoked salmon and foie gras until 2000, multi-product and multi-market today.
  • Building, year after year, of solid leadership positions in all its markets and in several countries, with very strong brands in terms of image and reputation: Labeyrie, Blini, Delpierre, Farne of Scotland, Lyons Seafoods, Père Olive, etc.
  • Successful and continuous management of the Group with 6 shareholding changes over the last 17 years and several refinancing of all types.
  • Creation of a very professional management team, that is committed, senior, and loyal to the group, with a shareholding stake of up to 15%.
  • Close and regular management of a team of 7 General Managers, each in charge of their Business Unit and surrounded by a comprehensive management teams.
  • Management of the Group’s Finance and Administration Unit in charge of group financing, of the consolidation of Business Units’ results, of group management control, and of shared support functions between the Business Units.
  • Responsible for the management of the industrial Investment plan of EUR 35M per year.
  • Performance management within highly framing Business Plans and Budgets.

Directorships: Snacks International, SIA Group Savencia Fromages and Dairy, Logismose Meyers Denmark, Alliance Etiquettes and Family Service.

  • Over 30 years of experience in the food industry, including 15 years as Chairman and CEO of Labeyrie Fine Foods (LFF) Group.
  • Chairman and CEO of the Labeyrie Fine Foods Group since 2002, Chief Executive Officer since 2000, and Sales and Marketing Director from 1989 to 1999. Significant shareholder of the LFF Group since 1999.
  • Business leader who led the creation, in 27 years, of Labeyrie Fine Foods, a well-recognised food group, through aggressive organic growth policies, as well as 12 acquisitions and creation of synergies:
    o Turnover increased from EUR 30M in 1989 to EUR 1.1 Billion in 2016
    o EBITDA X 30 in 25 years
  • Expert in strategic vision, marketing strategy, brand development, private label, sales strategy, product innovation, as well as in P&L, and Working Capital & Investment management.
  • Excellent knowledge of European markets, of food customers and consumers in supermarkets, in food service distribution, and in specialised channels.
  • Great knowledge of the industrial food sector with more than 20 factories under management.
  • Expert in bank financing and high-yield debt raising.
  • Experiences with 3 types of shareholders: Listed company (France and Iceland), Company under LBO (3 different sponsors), Private company (foreign shareholders)

LFF Group’s main companies: Lyons Seafoods, Farne of Scotland, Labeyrie, King Cuisine, Père Olive, Blini, Le traiteur Grec, Delpierre, Labeyrie Traiteur Frozen, Salé Sucré.

Track Record: 

  • Building of a benchmark food group in Europe with the vision of being the leader of Pleasure and Trendy Food sector.
  • Turned around a loss making company in 1989 into a solidly and continuously profitable company for the last 25 years since then.
  • Internationalization of the LFF Group. Exclusively French until 2000, LFF is today international with 45% of turnover originated outside of France.
  • Business diversification: smoked salmon and foie gras until 2000, multi-product and multi-market today.
  • Building, year after year, of solid leadership positions in all its markets and in several countries, with very strong brands in terms of image and reputation: Labeyrie, Blini, Delpierre, Farne of Scotland, Lyons Seafoods, Père Olive, etc.
  • Successful and continuous management of the Group with 6 shareholding changes over the last 17 years and several refinancing of all types.
  • Creation of a very professional management team, that is committed, senior, and loyal to the group, with a shareholding stake of up to 15%.
  • Close and regular management of a team of 7 General Managers, each in charge of their Business Unit and surrounded by a comprehensive management teams.
  • Management of the Group’s Finance and Administration Unit in charge of group financing, of the consolidation of Business Units’ results, of group management control, and of shared support functions between the Business Units.
  • Responsible for the management of the industrial Investment plan of EUR 35M per year.
  • Performance management within highly framing Business Plans and Budgets.

Directorships: Snacks International, SIA Group Savencia Fromages and Dairy, Logismose Meyers Denmark, Alliance Etiquettes and Family Service.