With solid experience in research, quality, sustainability and leadership, Synnøve Helland is now taking on the role of Commercial Director at Pure Salmon Technology.
“I know what it means to produce fish! I’ve stood at the edge of the tank, worked to improve animal welfare, and witnessed the consequences when technology and biology don’t work together. Developing solutions that truly make a difference, for the customer and the fish, is what drives me. I look forward to working alongside our highly skilled teams and sharing their expertise in designing, building and commissioning the large and complex infrastructure projects that land-based facilities have become today.”
— Synnøve Helland, Commersial Director, Pure Salmon Technology.
From Research to Commercial Leadership
In her new role, Helland will be responsible for sales, tender work, marketing and communication, a natural next step for a leader who is passionate about technology that works in practice. The role requires insight into both technical solutions and market needs, something Helland has developed a good understanding of throughout her career.
I look forward to contributing to the entire process together with our clients from idea to final solution. I’m driven by complex challenges and know how crucial it is that the technology works in day-to-day operations. And I’m truly excited to get even closer to the market and meet talented people in the industry, both the familiar ones and new faces,” — Synnøve Helland
Broad Experience and Solid Technical Insight
Helland holds a PhD in fish physiology and has more than 25 years of experience in the aquaculture industry. She began her career as a researcher, studying how environment and nutrition affect fish welfare. As Director of Nofima’s research station in Sunndalsøra, she improved the interaction between technology and biology in aquaculture facilities.
In recent years, she has held leadership positions in the Pure Salmon Group, most recently as Chief Quality Officer at Pure Salmon Technology. In the role, she had global responsibility for quality, sustainability, HSE, document control, and internal training, and led the company toward achieving three ISO certifications.
A calling from the sea, early in life
Helland grew up in Sunnmøre in Norway, and the sea has shaped both her life and career.
“I’ve always been fascinated by the ocean,” she says. “I still remember the first time I went freediving and suddenly found myself in the middle of a swirling mass of saithe. On the kelp, I saw beautiful white and orange nudibranchs. From that moment, I knew I wanted to work with marine life.” — Synnøve Helland
Bringing Market Focus Into the Management Team
Managing Director Luke Kellgren-Parker is very pleased with the appointment.
“To meet the needs of the market, you need to understand the aquaculture industry. That’s why giving Synnøve this role was an easy decision. She has deep insight into the challenges of fish production, and a rare ability to turn knowledge into practical solutions that truly elevate the industry.”
— Luke Kellgren-Parker, Managing Director
With Helland as part of the management team, Pure Salmon Technology strengthens its position as a knowledge-based technology provider for land-based aquaculture, and as a partner that develops solutions that work, both in Norway and internationally.